Sometimes, yes.
But when it comes right down to it, if you offer buyers something original, well made, well priced, well presented (photos and titles, tags and descriptions), and effectively promoted, you're on your way!
Some of the links often cited in the Virtual Labs to help reach those elusive buyers:
• 20 Questions Your Buyers Are Asking
• 5 Tips for Item Descriptions
• Using Social Media to Market Your Business
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