Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Monday, February 1, 2010

News and Things To Expect

Happy February, Rats! Instead of Mosaic Monday, I'm going to give every a run down of upcoming events, and team links that you may have missed.

In case you missed our last virtual lab meeting, we discussed things we would like to do/see more of in 2010. As some of you know, we already have a team forum thread on etsy, feel free to post whatever you'd like, whenever you'd like!

Are you on Twitter? Follow us, and even better, want other rats to see your tweets? Include #sqk in them, it's our team hash tag on there!

How about Flickr? It's a photo sharing site, and we have our own group on there. Just request to join, and you'll be approved, usually same day! Once your there, you can upload your photos to the team for other members to see.


The team also has a Facebook Fan Page, post any thing you'd like - photos for critiques, exciting news, questions or ideas.

And lastly, I started a google group specifically for the rats, where you can, more privately, discuss things that you may not want in the Etsy forums.

Our NEXT virtual lab meeting is scheduled. It will be Tuesday, February 16 at 3:30pm EST! This meeting's topic is Tag and Title help/critiques and improving your SEO (search engine optimization). Come by for help or to give help!

Now, as for 2010. We have lots of awesome things in store!

First up, our Spring Giveaway! I have already notified those who will be participating this time around, but thanks to everyone that applied! I'm so thrilled that people were so eager to help out and have a little fun. We have 8 shops that will be giving almost $200 worth of free swag! How awesome is that? In two weeks, we will start revealing who they are, with mini-interviews with the artists, too.

We will also be having another challenge in the summer. Feel free to contact me with any ideas you have for  the challenge, including theme or prize. This won't begin until mid-spring, so back of the mind it ;-)

Also look for more How-Tos and craft tutorials this year. If you would like to make a video or write an article (or both!) on a specific technique that you have down, shoot me a convo or e-mail and pitch your story! I'd LOVE to have other people teach how to do things (even if it's something like properly utilizing twitter, or sewing a button, I'm open). Should it be really involved or super neat, I may even ask for you to hold a Lab meeting!


Speaking of pitching stories, I am also opening the Lab Rat blog to ideas for articles/ghost-writers. If you have an article related to Etsy, creating, promotion, crafting, etc, send a rough draft to our team e-mail and we can discuss.

Finally, remember our trunk show? We will be having another one near Christmastime this year, but I am planning on contacting other team leaders to see if they would be interested in holding a multi-team trunk show, allowing more, fresh eyes and potential customers to see what each other's teams have to offer! I will begin contacting them in the summer and want to make this big, organized and tons of fun!

 A big thank you to lushboutique (Jenni) and nightowlcraftworks (Sally) for being amazing co-leaders! Without them, this team would never be as on top of things (or successful!) as it is right now. You ladies are amazing :-)


 

Tuesday, November 3, 2009

Notes From The Meeting: Social Networking; Facebook

Continuing with our notes from our last Virtual Lab meeting, this week we are going to review Facebook. I consider facebook to be the inbetween step of twitter and a blog. It's a little more in-depth than twitter, but not as much as a blog. It allows you to upload photos into albums, and give direct updates about your work/life to your fans.

First things first, you will need a personal account before you can have a business fan page. If you already have a personal page, you're good to go. If not, click on that picture and get started on your personal page! If you prefer privacy, just sign up but don't load any pictures/info.

Alright, you have your personal page - now onto the business!
This is what the top of the business page will look like, click on the picture to go write to the page to create one. This page has an overview, and steps on creating the page. It's super helpful and easy to understand.

MichMade (who has over 200 fans) gives this tip on gaining fans: Friends, friends friends! Add your friends as fans, have them comment on your photos and page, so their comments will appear in their friend's feeds, allowing more people to see you. Soon their friends will fan you, and so on and so on. To turn fans into buyers, MichMade gives a code to all new fans for a 15% discount in her shop - she says this has worked great for her.

Now you have some fans, it's time to upload some pictures! Decide what pictures you are going to upload, and make some albums. My recommendation is to choose the best photos you have and upload those.


If you can, take alternative photos to what are in your shop. Give them something additional to look at. If not, choose the absolute best photo of your item and post those. Make sure your captions link to the item it shows or your store.

Having a business page allows you to send an update to all of your friends. This is a wonderful feature to use when you are having a sale, giveaway or are going to be at a local show. It alerts everyone you sent it to, it's basically a newsletter for your fans! Extremely useful. Just don't go overboard with sending them out, you'll lose fans.

SimplyInvitingCards shares the love and uses her fan page to list an item she loves from etsy every Monday-Friday. Doing this is not only quite nice, but she says more often than not, the seller she features will become a fan of her page and other sellers will fan her in hopes to have their items featured, too!


Use your photos to show exclusive views of new items you will be adding, and having photos of your works in progress is a great idea, too!

Don't be shy - if you are in a gift guide, front page, the storque, or a gorgeous treasury, show your fans! Everyone loves to share your excitement.

I would recommend keeping your personal and professional pages separate. Feel free to upload pictures of you wearing your creations, at a craft show or making things, but I would keep photos of you at a party or your cats on your personal page - it could turn off potential buyers.

Use those note to buyers! I include links to my blog, twitter, and facebook. I have gained fans this way, saying they were interested in future deals I may have.

Keep it professional, and update frequently without spamming. Have nice photos and interact!

Have more tips? Tell us in the comments! And feel free to link to your facebook fan page's there, too.